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LAY'S USEFUL AIR

Problem:

 

Many people criticise potato brands because there is too much air in their bags.

It looks like a big bag, and when you open it, the air escapes and the bag is less full of potatoes.

 

But people don't know that the air in the bags is much more useful than they think, it's not there ‘just because’ or because they want to cheat them. It's what makes the potatoes crispy and keeps their best flavour.

 

 

Solution:

Let's prove that Lay's air is much more useful than people think.

How?

 

 

INTRODUCING LAY'S USEFUL AIR

 

We will create giant bags of Lay's potato chips filled with air, and place them at different spots on the beach.

The children will be able to jump on the packs, and at the same time fill their toys with air.

 

Children's boats, life jackets, mattresses, armbands, balls, everything can be inflated in a matter of seconds in the Lay's inflatables, which will have different nozzles for everything.

 

On the inflatable, we will read a review about the usefulness of the air in the bags, closing with the sentence:

 

THE AIR IN LAY'S BAGS IS MUCH MORE USEFUL THAN YOU THINK.

See for yourself.

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